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Digital Strategy & Tech Tips
Practical digital strategy for people who want results, not theory. Tools, tactics, and tech that make your business easier to run.


Why “Do What You Love” Is Bad Career Advice (And What to Do Instead)
When you’re driven by the desire to figure something out, like how to package twenty years of hard-won corporate experience into a simple digital download, you approach obstacles as puzzles to solve rather than signs you should quit and crawl back to the safety (and cage) of your W2.

Cat Rainwater
Apr 304 min read


You Don't Build Confidence and Then Begin: What I Learned Falling in Roller Derby
At the rink, everyone was focused on their own balance, their own timing, their own fear of screwing up. In business, clients weren’t looking for perfection; they were looking for movement, progress, someone motivated to stick the landing.

Cat Rainwater
Apr 212 min read
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